PDATA to Secure the Trading of Personal Data Blockchain

- April 19, 2018

The blockchain-based Opiria & PDATA Token ecosystem is going to be built on top of an already existing business with already existing revenue. We believe the addition of PDATA Tokens will disrupt the 250 billion USD per year data brokerage business and become the gold standard for companies interested in accessing consumer personal data. Furthermore, due to the easier and better availability of personal data thanks to PDATA and Opiria, we expect the whole data brokering market to grow.

Opiria-Platform and PDATA Token are creating a global decentralized marketplace for the secure

and transparent buying and selling of personal data. Companies worldwide desperately need personal data from consumers to understand their needs and requirements in order to design products and services that fuel desire as well as perfectly target marketing and sales activities.

Opiria-Platform enables consumers to create a passive income stream by monetizing their personal

data. Companies can buy personal data directly from consumers and compensate them with PDATA

Tokens.

With the PDATA token and the blockchain-based Opiria platform, we want to create a global decentralized marketplace where companies can buy personal data directly from consumers without any middlemen

The PDATA token puts a value on personal data and creates a currency that expresses that value. Consumers can create a profile on the Opiria platform and start disclosing personal data, or granting permission for their personal data to be collected via e.g. a browser plugin, a smartphone app, wearables and smart devices, or through surveys. They can decide which data they disclose to the Opiria database. The more they disclose the more valuable their profile becomes. Companies can ask consumers for permission to access their disclosed personal data via the Opiria platform. Consumers that consent to provide their data would trigger a smart contract between the consumer and the company. On this basis the consumer is paid with PDATA tokens and the company receives the requested personal data.

An important advantage Opiria has over today’s traditional data brokers is that Opiria and PDATA token enable companies to gather directly from consumers - this leads to the possibility of acquiring very specific pieces of personal data that are not otherwise available today from data brokers (e.g. tracking data from wearables, smartphone usage, or eye tracking and browsing behavior on the web). This brings huge added value for companies!

PDATA Token provides utility for both the companies and the consumers. Companies need PDATA tokens in order to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their personal data and by participating in surveys. Owning PDATA Tokens increases the likelihood for a consumer to receive a “personal data request” from a company earlier than other consumers that own less PDATA Tokens. This gives consumers with more PDATA Tokens on average a small time advantage to sell their data to companies.

A token generation event is a way for companies to raise capital by issuing their own cryptocurrency, which is usually used on a company’s platform.

As you can read in Fortune 21 : “Renowned venture capitalists like Chris Dixon of Andreessen Horowitz and Fred Wilson of Union Square Ventures now tout TGEs as a new form of corporate financing.“

In the second quarter [of 2017], TGE issuance was greater than venture capital, with $210 million [invested in TGEs] versus $180 million [invested into startups by VCs]. We do expect that transition to continue; it’s why we’re doing what we’re doing.” - from TechCrunch.

TEAM PDATA