SELFLLERY

THE SOCIAL PLATFORM FOR VISUAL CONTENT MONETIZATION

INTRODUCTION

SELFLLERY is a multifunctional social platform that allows you to receive rewards in cryptocurrency for social activities related to publication and distribution of visual content. The SELFLLERY reward system uses ERC20 tokens built on Ethereum blockchain technology.
I don’t take many pictures with my mobile phone camera, but I’m smart enough to know that I’m a rare bird. Just how many pictures photos are taken each year? Around 1.2 trillion pictures were taken in 2017.

Facebook was largely mocked for buying Instagram in 2012, but they saw what others could not: everyone can be a photographer with their mobile phones. Mobile phone camera resolution only gets better, and it costs someone basically the same price to take one photo or a million photos. In other words, way back in 2012, Facebook understood everyone were only going to take more pictures and share them. In retrospect, the Facebook/Instagram marriage was as perfect as you can get in business.

Does anyone make any money taking pictures? Yes, but probably not who you think.

Visual content monetization occurs through advertising on web pages (such as Facebook) or via direct sales. Both methods assume commercial use.

On the direct sale side, only the best photos are usually the ones that are bought. To meet strict quality standards, you typically need high end equipment and a team of specialists. On the advertising side, the end users don’t share any of the profits, while the shareholders reap all the benefits.

I’ll concede that you can be an influencer and work your way up to that magical 1 million follower number and score yourself a corporate deal. However, I’m sure those deals are reserved for celebs, models, and those folks that could make a living from their photos.

Enter blockchain technology.

Blockchain makes it possible to make transactions peer-to-peer. This is where SELFLLERY believes that they can support peer-to-peer visual content monetization by adopting blockchain and distributing their token named YOU. Users will receive rewards in YOUs for social activities related to publication and distribution of visual content

The Problem of Visual Content Monetization

Throughout history, people have created a huge amount of graphic content including rock art, murals, engravings, paintings, photographs, etc. This content may possess different sorts of artistic, historical and aesthetic value, but to date, only a miniscule fraction of this value has been monetized in any way.

Traditional opportunities for photo content monetization are present only in two forms: either by placing advertisements on web pages with photos or via direct sale of the photographs. Both scenarios assume the commercial use of the photograph. Therefore, the requirements for such content are high, which creates barriers for the authors. For example, most photo stocks require that uploaded photos meet certain quality standards (in exposure, lighting, focusing, framing, etc.). When talking about the use of photography for advertising purposes, this requires a mandatory model release and often demands professional equipment and the involvement of a team of specialists.

Today Instagram, Facebook, Snapchat and Twitter social networks allow users to post a huge amount of visual content. However, despite the fact that all this content belongs to users, the multi-billion profits generated by this content are collected by shareholders of the companies that own these networks.

Here the opportunities for visual content monetization are not provided to the user by default, but require complex setups where profits are delayed in time.

Using blockchain technology to monetize visual content

There are several services on the market that credit cryptocurrency tokens to their users for social activity. It works like this: when users receive a Like on their photo or post, they get a certain number of tokens.

For example, users of Steemit, a decentralized social network, receive rewards in Steem tokens. Steepshot, and the PhotoSteem applications developed on this social platform, give users rewards in Steem tokens for the likes they receive on posted photos. Here the monetization of photo content is limited as the only way to receive tokens is to get likes.

SELFLLERY provides an extensive toolset for user content monetization including:

1. automated rewards in YOU (SELFLLERY money) tokens for Likes received
2. an opportunity to sell photos in stock photo
3. rewards for participating in advertising campaigns
4. prizes for photo-quests
5. rewards for participating in photo contests
6. boosted multipliers for getting into the top-ratings and for frequent social activities.

SELFLLERY Token Model

ICO DISTRIBUTION DETAILS

ICO PROCEED ALLOCATION

AREA ====================== PERCENT

Product Marketing ================50%

Product Development ==============25%

Operating Expenses===============10%

Reserve Fund==================10%

Legal Services==================5%

Roadmap

FINALLY

One of my criteria for writing about an ICO is picturing myself using the product/service. It goes without saying that SELFLLERY will need a bug-free, easy-to-use, interface and show value. I can see myself using SELFLLERY, but these sorts of platforms really hum if a lot of people 1) Is aware of them and 2) uses it often. SELFLLERY will have the challenge of driving users to their platform and prove that everyone can win by using it. Facebook works because it’s a one-stop shop for non-business type of social media activities. Can SELFLLERY survive as a specialty platform? I think so, but the right conditions need to exist along with a little luck. I would be pleased if SELFLLERY developed a plan to drive influencers and/or celebs to the platform. You get a few and it’s possible that a flood of users will follow.

I conducted a search using the following terms “photo cryptocurrency crypto ico” and besides the Kodak confusing announcement , I couldn’t find, or recall reading anything similar to what SELFLLERY proposes. I find that a little odd because I would think there would at least one other ICO that would have proposed something similar. Depending on how you look at it, it can be positive or negative. I’ll let you decide.

Overall, I like SELFLLERY’s vision, but the challenge will be building the brand name and a known destination to manage all of your digital photo needs as well as constantly making sure users feel part of a cool community. I think it’s also a good sign that they have a working destination (https://selfllery.com/). Now we have to see if adding cryptocurrency will be a catalyst for growth.

I wish them the best and plan to monitor their progress (as well as become a user). I think you should consider doing the same. There main ICO starts 4 March, 2018.

MORE INFORMATION

Website : https://tge.selfllery.com/

Telegram : https://t.me/selfllery_en

Twitter : https://twitter.com/selfllery

Facebook : https://www.facebook.com/Selfllery